Ethnography for Marketers

A Guide to Consumer Immersion by Hy Mariampolski

Publisher: Sage Publications, Inc

Written in English
Cover of: Ethnography for Marketers | Hy Mariampolski
Published: Pages: 264 Downloads: 929
Share This

Subjects:

  • Ethnography,
  • Market research,
  • Marketing research,
  • Consumers" preferences,
  • Business & Economics,
  • Business / Economics / Finance,
  • Business/Economics,
  • Sociology,
  • Ethnic Studies - General,
  • Marketing - Research,
  • Business & Economics / Marketing / Research,
  • Social Science / Anthropology / General,
  • Social Science-Ethnic Studies - General,
  • Consumer behavior,
  • Marketing - General,
  • Business anthropology
The Physical Object
FormatHardcover
Number of Pages264
ID Numbers
Open LibraryOL8030585M
ISBN 100761969462
ISBN 109780761969464

  The Ethnography of Marketing. The new core competency is ethnography. Companies use it to gain insights into the culture and behavior of their customers. But the demands of business are Author: Robert Berner. Ethnography for Marketers: A Guide to Consumer Immersion: Hy Mariampolski, , Sage Publications, pp , Price: $ Van Maanen1 describes ethnographies as ‘documents that pose questions at the margins between two cultures, they necessarily decode one culture while recoding it for another’.   Ethnography and the ethnographic is a method and a theory and a material object (“the book”) and a position in the world. As Sherry Ortner puts it in her book Anthropology and Social Theory, ethnography “has always meant the attempt to understand another life world using the self—as much as it of possible—as the instrument of. 11 mar. - Explora el tablero "Consumer Ethnography Books" de pablosanchezk, seguido por personas en Pinterest. Ve más ideas sobre Etnografia, Nuevos negocios y Leer.9 pins.

Digital ethnography, as we define it in this book, is a method for representing real-life cultures through combining the characteristic features of digital media with the elements of story. These projects use the expressive and procedural potential of computer-based storytelling to enable audiences to go beyond absorbing facts about another. Corporate ethnography isn’t just for innovation anymore. It’s central to gaining a full understanding of your customers and the business itself. The ethnographic work at my company, Intel, and.   Ethnography for Marketing and Consumer Research. Ethnography in Marketing and Consumer Research is intended to assist researchers in employing ethnographic methods in marketing and consumer research. This is in response to the demands of practitioners, students, and academics who want to know more about ethnographic research, but who may not have Cited by: 2. Freedom in Fulani Social Life: An Introspective Ethnography. Paul Riesman. Chicago. Fusion of the Worlds: An Ethnography of Possession Among the Songhay of Niger. Paul Stoller. Chicago. Hatchet s Blood: Separation, Power, and Gender in Ehing Social Life. Marc R. Schloss. Arizona.

anthropology, classification and analysis of humans and their society, descriptively, culturally, historically, and physically. Its unique contribution to studying the bonds of human social relations has been the distinctive concept of has also differed from other sciences concerned with human social behavior (especially sociology) in its emphasis on data from nonliterate peoples. The drawbacks in conducting field-oriented ethnography include the following: the cost to recruit, coordinate, travel, and conduct can be significant; the time needed to establish trust and conduct a field study is often prohibitive for a marketer’s changing needs; and a significant level of “intrusion” still exists as the “natural setting” to observe people includes an ethnographer. Qualitative Studies like Ethnography are being increasing used to capture Insights from Customers/Users/Staff inorder to understand their satisfactions, limitations, pain points, etc which can be used to determine the next big Idea. In the last post I had mentioned about the book Ethnography for Marketers.

Ethnography for Marketers by Hy Mariampolski Download PDF EPUB FB2

Ethnography for Marketers is an excellent, step-by-step guide for anyone who wants to learn about ethnography or brush up on his or her ethnographic research skills. I purchased the book in when putting together a library of sources for my own work in consumer research, and have referred to it for numerous projects since by: 3.

"Ethnography for Marketers promises to establish itself as an important, practical handbook for anyone engaging or about to engage in this burgeoning sub-division of qualitative research. This book contains some theory but focuses much more on hands-on practice. The author must be praised for putting much practical wisdom into our hands.

Ethnography for Marketers book. Read reviews from world’s largest community for readers. Ethnography, with its focus on observed everyday behavior, is qu /5. Ethnography for Marketers is an excellent, step-by-step guide for anyone who wants to learn about ethnography or brush up on his or her ethnographic research skills.

I purchased the book in when putting together a library of sources for my own work in consumer research, and have referred to it for numerous projects since then/5. Ethnographic Marketing Research: | InterQ Research.

Ethnography, with its focus on observed everyday behavior, is quickly becoming the method of choice to identify unmet needs, stimulate novel insights, and create strategies for developing new ideas. "Ethnography for Marketers" provides a comprehensive step-by-step guide for planning and executing consumer studies that lead to innovations in products, services, and communications.

Ethnography for Marketers: A Guide to Consumer Immersion is a welcome addition to qualitative market research bookshelves from a guru with a wealth of professional Ethnography for Marketers book Maryann McCabe "Mariampolski provides strategies and tips for conducting onsite marketing research into consumers' behaviors and : $   Ethnography for Marketers is an excellent, step-by-step guide for anyone who wants to learn about ethnography or brush up on his or her ethnographic research skills.

I purchased the book in when putting together a library of sources for my own work in consumer research, and have referred to it for numerous projects since then/5(3).

Ethnography for Marketers by Hy Mariampolski Book Resume: Ethnography, with its focus on observed everyday behavior, is quickly becoming the method of choice to identify unmet needs, stimulate novel insights, create strategies and develop new ideas.

Ethnography for Marketers book   Buy Ethnography for Marketers: A Guide to Consumer Immersion 1 by Mariampolski, Dr.

Hy (ISBN: ) from Amazon's Book Store. Everyday low prices and free delivery on eligible orders/5(3). (source: Nielsen Book Data) Summary 'Ethnography for Marketers does an excellent job of capturing the academic aspects of ethnography but does so from a practical, useful point of view.

ISBN: OCLC Number: Description: XII, Seiten ; 23 cm: Contents: IntroductionPART I. BACKGROUNDIntroducing Ethnography to MarketersThe Intellectual HeritageThe Power of EthnographyApplications of the New Marketing EthnographyPART II.

Get this from a library. Ethnography for marketers: a guide to consumer immersion. [Hy Mariampolski] -- "Ethnography for Marketers is designed as a standard training and reference resource to help corporate managers and marketers design and implement ethnographic studies.

It is a textbook for advanced. Find many great new & used options and get the best deals for Ethnography for Marketers: A Guide to Consumer Immersion by Hy Mariampolski (, Paperback) at the best online prices at eBay. Free shipping for many products. Ethnography for marketers; a guide to consumer immersion.

Mariampolski, Hy. Sage Publications pages $ Hardcover HF Ethnography, which focuses on observed everyday behavior, has now become a tool of marketing as well as academia.

Ethnography is a kind of social research and the product of this kind of research. An older term with partially overlapping meaning is ethnology, but this is now rarely raphy is a form of inquiry that usually relies heavily on participant observation—on the researcher participating in the setting or with the people being studied, at least in some marginal role, and seeking to.

Ethnography for Marketing and Consumer Research Article (PDF Available) in Foundations and Trends® in Marketing 10(2) January with 1, Reads How we measure 'reads'. ETHNOGRAPHY FOR MARKETERS: A GUIDE TO CONSUMER IMMERSION (PAPERBACK) SAGE Publications Inc, United States, Paperback.

Book Condition: New. New. x mm. Language: English. Brand New Book. Ethnography for Marketers does an excellent job of capturing the academic aspects of ethnography but does so from a practical, useful point of view.

Why digital ethnography is a win-win for all The true power of digital ethnography comes from the independence it offers – for all parties involved. The use of a device to familiar device such as a mobile to capture behaviour also removes the need for a third party advisor, which in turn helps to deliver truer behaviour responses.

Ethnography, descriptive study of a particular human society or the process of making such a study. Contemporary ethnography is based almost entirely on fieldwork and requires the complete immersion of the anthropologist in the culture and everyday. Ethnography for Marketers: A Guide to Consumer Immersion is a welcome addition to qualitative market research bookshelves from a guru with a wealth of professional experience." RESEARCH MAGAZINE "Mariampolskis book is accessible without being simplistic, detailed without being intimidating and enthusiastic without tub-thumping.

The book start. This book will be a useful resource for organizational scholars doing or writing ethnography in the fields of business and management, public administration, education, health care, social work.

Leading market research providers of ethnographic research / observational research. Select a company that uses this qualitative methodology, where the researcher observes consumer actions and behaviors associated with everyday life.

This method is designed to provide information about how specific products or specific services are used or purchased.

Paul Atkinson is Emeritus Professor of Sociology at Cardiff University. Recent publications include For Ethnography (SAGE ) and Thinking Ethnographically (SAGE ). The fourth book in his quartet will be Crafting Ethnography, also for fourth edition of Hammersley and Atkinson Ethnography: Principles in Practice was published by Routledge in 4/5(1).

Ethnography is the study of human behavior in its most natural and typical context. Research that uses ethnographic methods has long been used in anthropology by.

Just got this book Titled Ethnography for Marketers: A guide to consumer immersion by Hy Mariampolski. The book provides a practical guide to what ethnographic research is, how is it different from market research, why marketers should use ethnographic research techniques,etc. SAGE Video Bringing teaching, learning and research to life.

SAGE Books The ultimate social sciences digital library. SAGE Reference The complete guide for your research journey.

SAGE Navigator The essential social sciences literature review tool. SAGE Business Cases Real world cases at your fingertips. CQ Press Your definitive resource for politics, policy and people.

READ book Ethnography for Marketers A Guide to Consumer Immersion FREE BOOOK ONLINE. Contents may have variations from the printed book or be incomplete or contain other coding.

V: CONTENTS] CONTENTS Introduction Acknowledgements Part I Background 1. Introducing Ethnography to Marketers Origins Contemporary Definition Ethnography as Qualitative Research Comparisons and Benefits 2.

Book > Textbooks > Ethnography Create a flyer for "Ethnography for Marketers" Please select from the following options what you would like to be included in the flyer. This book is pioneering in its approach, and will be required reading for academics interested in the subject, as well as for marketers and advertisers.'Timothy Malefyt, Director of Cultural Discoveries, BBDO Advertising'Ethnography is a very multifaceted enterprise now, and it is moving into new settings.Wilson, Alan () Ethnography for Marketers: A Guide to Consumer Immersion.

[Review] Full text not available in this t a copy from the Strathclyde author Abstract. A book review of Ethnography for marketers: a guide to consumer immersion by Hy : Alan Wilson.Ethnography, with its focus on observed everyday behavior, is quickly becoming the method of choice to identify unmet needs, stimulate novel insights, create strategies and develop new ideas.

Hy Mariampolski, author of Qualitative Market Research: A Comprehensive Guide (Sage, ) again takes readers on a voyage of discovery in Ethnography for Brand: Dr Hy Mariampolski.